What does Dark Data mean?  We use this term on our website, as if it is obvious.  In the most basic terms, Dark Data is information that is difficult to find.  So, in effect it is sitting in the dark.  But, there is more to it than that, when you apply the term to different industries.

I often use the image of Dark Matter, because I come from a scientific background and it seems like a natural comparison.  Dark Matter in the universe has been proven to exist, but is very difficult to actually see.  While studying Physics in college, one of my professors was researching Dark Matter, so this term is fresh in my mind.

For the rest of this article, visit the Dark Data Blog.